Digital Marketing & Advertising
Client:
Coton Bleu Store
Coton Bleu Store is a premium retailer with both online and offline presence, featuring top brands like Patta, Carhartt WIP, OBEY, Warrior Shoes, LMC (Lost Management Cities), SAN SAN GEAR, SALEWA Shoes, Lack of Guidance, Polar Skate Co., and more!
For Coton Bleu, we are responsible for their digital advertising, eCommerce growth, email marketing, and overall digital strategies. Our goal is to drive consistent revenue growth by creating tailored digital campaigns by understanding each brand's audience.
Results since working together:
5.9x
644%
overall ROAS
increase in web sales
5.9x
644%
overall ROAS
increase in web sales
5.9x
644%
overall ROAS
increase in web sales
Digital Marketing & Advertising
Client:
Coton Bleu Store
Coton Bleu Store is a premium retailer with both online and offline presence, featuring top brands like Patta, Carhartt WIP, OBEY, Warrior Shoes, LMC (Lost Management Cities), SAN SAN GEAR, SALEWA Shoes, Lack of Guidance, Polar Skate Co., and more!
For Coton Bleu, we are responsible for their digital advertising, eCommerce growth, email marketing, and overall digital strategies. Our goal is to drive consistent revenue growth by creating tailored digital campaigns by understanding each brand's audience.
Results since working together:
5.9x
644%
overall ROAS
increase in web sales
Challenges
Before partnering with RETLI GROUP, Coton Bleu lacked a strong online presence. Since then, we have been transforming their digital marketing and eCommerce sales by continuously analysing the brand and upcoming collection launches, then crafting tailored strategies for each.
Our focus remains on differentiation, developing unique ad concepts, and building dedicated audiences for each brand’s campaigns.
We launched and continue to optimise Klaviyo email marketing, strengthening the connection between the store and both online and in-store customers.
SERVICES
Meta Ad Campaigns
+ Identifying and building target audiences and personas accordingly with new brand and collection launches.
+ Designing ad creatives and developing new ideas to differentiate from the market and adapt to brands sold.
+ Development and management of Ads on Meta Ads Manager. Deciding the best placements, technical setup, copy for each campaign.
+ Daily analysis and performance reviews, monitoring and managing campaigns.
eCommerce
+ Building strategies and ideas that enhance the shopping experience and increase conversion.
+ Building activations, and tailoring a seamless omni-channel experience with email marketing flows.
+ Increasing online sales.
+ Managing activations, discounts, customer experience. Daily analysis and performance review of the web store.
Email Marketing / Klaviyo
+ Designing and building email campaigns with different objectives, for sales and inspiration.
+ Managing the CRM.
+ Increasing open rates and conversion rates on Klaviyo, driving higher engagement and sales.
RESULTS
As a result of our strategy and implementation of digital advertising, email marketing, and eCommerce, we've seen huge growth in sales, and 5.69x overall ROAS (return on ad spend).
We prioritise achieving better results, constantly raising our benchmarks to drive growth.
One of the strongest testaments to our work is that Coton Bleu's Founder, Thomas, has also chosen to work with RETLI GROUP for his own fashion brand's (GOLDBLOK GARMENTS) digital marketing and advertising.
