Digital Marketing & Advertising
Client:
Le Rub
LE RUB, is a new range of luxury sunscreen and aftersun, based in Europe. LE RUB combines Mediterranean's finest natural ingredients with modern clean beauty techniques, and delivers next-generation luxury and mineral suncare that feels incredible and doesn't harm the environment.
As RETLI GROUP, we are LE RUB's partner agency for digital advertising (Meta Ads and Google Ads), and we are focusing on growth and expansion in Europe by delivering eCommerce and email marketing strategies, SEO and other digital marketing efforts.
Results since working together:
3.88x
14%
29%
Return on Ad Spend (ROAS) on Meta Ads and Google Ads
increase in web sales compared to previous period
increase in online store conversion rate
3.88x
14%
29%
Return on Ad Spend (ROAS) on Meta Ads and Google Ads
increase in web sales compared to previous period
increase in online store conversion rate
3.88x
14%
29%
Return on Ad Spend (ROAS) on Meta Ads and Google Ads
increase in web sales compared to previous period
increase in online store conversion rate
Digital Marketing & Advertising
Client:
Le Rub
LE RUB, is a new range of luxury sunscreen and aftersun, based in Europe. LE RUB combines Mediterranean's finest natural ingredients with modern clean beauty techniques, and delivers next-generation luxury and mineral suncare that feels incredible and doesn't harm the environment.
As RETLI GROUP, we are LE RUB's partner agency for digital advertising (Meta Ads and Google Ads), and we are focusing on growth and expansion in Europe by delivering eCommerce and email marketing strategies, SEO and other digital marketing efforts.
Results since working together:
3.88x
14%
29%
Return on Ad Spend (ROAS) on Meta Ads and Google Ads
increase in web sales compared to previous period
increase in online store conversion rate
Challenges
Although LE RUB had strong branding, unique and high quality product, they were not reaching their goals in their digital advertising efforts. After they reached out to us, we loved their vision and were sure that we'll deliver the results they were looking for through connecting the dots with our expertise hands on approach in digital advertising, email marketing campaigns and flows, eCommerce strategies, SEO and more.
SERVICES
Digital Advertising
+ Identifying and building target audiences and personas accordingly with ad objectives and creatives.
+ Developing and designing winning ad creatives. Writing copy.
+ Building and managing campaigns on Meta Ads Manager. Deciding the best placements and technical details for each campaign.
+ Analysis trends in target countries, adapting well-performing ads, translating ad copy by considering consumer behaviour.
+ Analysis and performance reviews, monitoring and managing campaigns daily.
eCommerce Strategies
We place great importance on the online store, as it is where purchases occur. To boost conversion rates, we tailor strategies and ideas that enhance the shopping experience, increase sales, and foster customer loyalty.
Email Marketing / Klaviyo
Accordingly with our objectives, we advised and helped on developing comprehensive email marketing flows to enhance customer lifetime value (LTV). We segmented their audience and mapped out key email flows, including post-purchase, adandoned cart and checkout, browse abandonment, upsell/cross-sell flows and more.
We also implemented event-based triggers for personalised and timely communication, along with time-based triggers to boost sales and strengthen customer relationships.
RESULTS
As a result of our strategic implementation, precise target audience development, and comprehensive efforts, we are seeing significant increases in ROAS (Return on Ad Spend), AOV (Average Order Value), returning customer rates, and overall online sales.
