Marketing Management
Client:
True Dating
True Dating is a leading premier singles events service in the UK, bringing like-minded singles together in a fun environment.
For True Dating, our goal was to increase ladies ticket sales by utilising the power of social media marketing and building a strong brand presence.
300%
2nd
increase in MoM organic account reach on Instagram
most effective sales channel: Organic Social
300%
2nd
increase in MoM organic account reach on Instagram
most effective sales channel: Organic Social
300%
2nd
increase in MoM organic account reach on Instagram
most effective sales channel: Organic Social
Marketing Management
Client:
True Dating
True Dating is a leading premier singles events service in the UK, bringing like-minded singles together in a fun environment.
For True Dating, our goal was to increase ladies ticket sales by utilising the power of social media marketing and building a strong brand presence.
300%
2nd
increase in MoM organic account reach on Instagram
most effective sales channel: Organic Social
Challenges
True Dating did not have any social media marketing plan, brand strategy, consistent social media activity, content creation in place. They had negative experiences with their previous marketing partners. Our priority was to set a clear marketing message and build a trustable brand presence through content to increase sales in ladies ticket sales.
SERVICES
Social Media Marketing
From building a consistent Instagram theme design to daily social media management, content design to copywriting, videography to campaign idea generation; with the social media marketing and engagement plan we've created, we implemented selective marketing activities that drives results.
Provided True Dating with a Marketing Strategy, and afterwards started the implementation of marketing activities and end-to-end management.
+ Marketing & Brand Strategy
+ Social Media Management
+ Content Strategy, Design and Social Media Management
+ UGC (user-generated content) Creation
+ Videography and Photography
+ SEO Consultancy
+ Branded Events and Promotion Materials Design
+Email Marketing
& more
RESULTS
As a result of the implementation of our strategy, True Dating started to see an increase in ladies tickets sales and attendance to events.
We see marketing as a whole, and when trust needs to be built looking from a 360 perspective is a must. By designing branded promotion materials we made the event branded and engaging. We created content from these events in different ways and added that genuine touch to social media marketing (via videography, photography, UGC content, social media copy writing and more).
MoM we saw a great increase in accounts reached on all channels (Instagram, TikTok, Youtube Shorts, Twitter, Facebook, Threads), website clicks and conversions from Organic Social.
Thanks to our strategic and creative marketing we achieved the goal of increasing ticket sales and advised our client on adding more and new events to their portfolio, in order to reach and sell more.
Photography & Videography
Firstly, we created promotion materials to give the feeling of branded, fun and trustable events. Through the content we captured we built a trustable and genuine connection with the target audience, helping them to associate themselves with True Dating events.
UGC & Videography
We created UGC (user-generated content) and short-form videos from the events in order to showcase the events' experience.
Branded Promotion Materials Design
We created branded promotional materials tailored for various events, ensuring each piece resonated with the unique atmosphere of that particular event. This approach not only allowed attendees to take home a tangible keepsake from the events but also contributed to enhancing social media content, building brand loyalty and brand recognition, and showcasing the genuine feel of each event.
