Marketing Strategy, Planning and Management
Client:
Umity
Umity App, a new meet-up app available in London, needed a marketing and launch strategy. They sought to understand their audience, who they are and where they are located, and determine the effective marketing activities to reach them.
£3.08
Cost Per Install (CPI)
£3.08
Cost Per Install (CPI)
£3.08
Cost Per Install (CPI)
Marketing Strategy, Planning and Management
Client:
Umity
Umity App, a new meet-up app available in London, needed a marketing and launch strategy. They sought to understand their audience, who they are and where they are located, and determine the effective marketing activities to reach them.
£3.08
Cost Per Install (CPI)
Challenges
Umity App was at the very beginning of its journey, facing the challenge of establishing a strong presence in a competitive mobile app and meet-up/dating apps market. We started from scratch by identifying and building target audiences and personas. This marked the crucial first step in our comprehensive strategy to navigate the complexities of the market.
The challenge of starting from scratch became an opportunity for creativity. Our strategic groundwork became the backbone of Umity App's marketing and launch strategy, setting the stage for an impactful entry into the dynamic world of meet-up and dating apps.
SERVICES
Marketing Management
After building their target persona, identifying where their target audience is and what they do, we built a marketing plan and strategy, afterwards started to implement the following activities.
+ Marketing Plan & Strategy
+ Content Strategy and Social Media Management
+ B2B Collaborations & Events
University Networks
Experiences & Events
+ Media Buying & Strategy
Digital Advertising
Out-of-Home Advertising (OOH)
+ Street & Guerrilla Marketing
RESULTS
With a mix of marketing activities, all serving for a strategic objective that we set beforehand, we achieved a better Cost per Install rate (£3.08) than Bumble (£3.28) who is the the second highest ARPU holder among dating apps.
While these results were a significant achievement for the App's success, they served as a substantial advantage for Umity App when they were pitching to investors.
As Retli Group, our strategic and creative approach played a crucial role, enabling Umity App to achieve better results with a much more limited budget than Bumble, which shows the effectiveness of our marketing strategy, plan and management.
Out-of-Home Advertising (OOH)
Social Media Management
Partnerships & Events | Umity x SoulCycle
