Digital Marketing & Advertising
Client:
Verseas
VERSEAS, a leading fashion retailer based in Paris, exclusively representing leading Asian Designers in Europe and Americas.
For VERSEAS, we are building the Digital Ad strategy, focusing and managing campaigns on Meta Ads (Facebook & Instagram Ads), Google Ads and operating as a consultant for the e-commerce journey.
Results since working together:
14.71x
+153%
21.87x
Return on Ad Spend (ROAS) on Meta Ads
increase in web sales
Return on Ad Spend (ROAS) on Google Ads
14.71x
+153%
21.87x
Return on Ad Spend (ROAS) on Meta Ads
increase in web sales
Return on Ad Spend (ROAS) on Google Ads
14.71x
+153%
21.87x
Return on Ad Spend (ROAS) on Meta Ads
increase in web sales
Return on Ad Spend (ROAS) on Google Ads
Digital Marketing & Advertising
Client:
Verseas
VERSEAS, a leading fashion retailer based in Paris, exclusively representing leading Asian Designers in Europe and Americas.
For VERSEAS, we are building the Digital Ad strategy, focusing and managing campaigns on Meta Ads (Facebook & Instagram Ads), Google Ads and operating as a consultant for the e-commerce journey.
Results since working together:
14.71x
+153%
21.87x
Return on Ad Spend (ROAS) on Meta Ads
increase in web sales
Return on Ad Spend (ROAS) on Google Ads
Challenges
Although VERSEAS had a pretty clear unique point, a strong organic social media audience, and powerful creatives, they weren't achieving high Return on Ad Spend (ROAS), had low Conversion Rate, and low sales. The sales from Meta Ads were moderate, and weren't consistent in delivering results.
SERVICES
Meta Ad Campaigns
+ Identifying and building target audiences and personas accordingly with ad objectives and creatives.
+ Advising on ad creatives and developing new ideas to differentiate from competitor ads.
+ Development and management of Ads on Meta Ads Manager. Deciding the best placements and technical details for each campaign.
+ Analysis and performance reviews, monitoring and managing campaigns daily.
eCommerce Journey
We see marketing as a whole and know that the customer journey is not, and will never be only one step or channel.
Although our main task is to achieve sales with Meta Ads, we follow and advise on the full e-commerce journey. Data and Analytics are a great source where our Team is highly skilled on making implications and giving the best advices for improvement in conversion and sales. Such as setting email flows to fix cart abandonment rate.
Email Marketing / Klaviyo
As a Klaviyo Partner, we offered VERSEAS tips and suggestions for their email marketing. After achieving a high number of sales, we advised them to kick off email marketing to increase repeat orders. The first email campaign they sent to their audience resulted in thousands of euros in sales.
RESULTS
As a result of the implementation of our strategy and spot on target audiences, we achieved an average ROAS (Return on Ad Spend) of 14.71x and +153% increase in web sales.
These results proudly show the positive impact our approach and strategy had, validating the value of our services in achieving our client' goals.
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