Digital Marketing & Advertising
Client:
Casual Pro
Casual Pro is a clothing brand that embodies the philosophy, "Masters of none, but enthusiasts of many." Focused on bridging the gap between hobbies and lifestyle, the brand caters to golf and tennis communities while infusing streetwear influences into their exclusive drops and designs.
For Casual Pro, we are responsible for their digital advertising, eCommerce growth, email marketing, and overall digital strategies. Our goal is to build a loyal community of customers, enhance customer engagement, and drive consistent revenue growth by building tailored campaigns.
Results since working together:
332%
4.65x
increase in web sales
overall ROAS
332%
4.65x
increase in web sales
overall ROAS
332%
4.65x
increase in web sales
overall ROAS
Digital Marketing & Advertising
Client:
Casual Pro
Casual Pro is a clothing brand that embodies the philosophy, "Masters of none, but enthusiasts of many." Focused on bridging the gap between hobbies and lifestyle, the brand caters to golf and tennis communities while infusing streetwear influences into their exclusive drops and designs.
For Casual Pro, we are responsible for their digital advertising, eCommerce growth, email marketing, and overall digital strategies. Our goal is to build a loyal community of customers, enhance customer engagement, and drive consistent revenue growth by building tailored campaigns.
Results since working together:
332%
4.65x
increase in web sales
overall ROAS
Challenges
Casual Pro lacked a clear digital marketing strategy, had inconsistent ad creatives, unprofitable ad spend, and outdated email designs. We unified all aspects under a strong strategy and action plan, taking the brand to the next level. Today, we are achieving high revenue and Return on Ad Spend (ROAS), alongside a well-crafted email marketing flow.
SERVICES
Meta Ad Campaigns
+ Identifying and building target audiences and personas accordingly with ad objectives and creatives.
+ Designing ad creatives and developing new ideas to differentiate from the market.
+ Development and management of Ads on Meta Ads Manager. Deciding the best placements, technical setup, copy for each campaign.
+ Daily analysis and performance reviews, monitoring and managing campaigns.
eCommerce
+ Building strategies and ideas that enhance the shopping experience and increase conversion.
+ Building activations, and tailoring a seamless omni-channel experience with email marketing flows.
+ Successfully decreased abandonment cart rates and increase conversion rates.
+ Managing activations, discounts, customer experience. Daily analysis and performance review of the web store.
Email Marketing / Klaviyo
+ Designing and building on-brand automated email flows, segmenting, analysing customer behaviour, tailoring email campaigns.
+ Creating email campaigns with different objectives, for sales and community building.
+ Achieved 3x growth on email subscribers. Managing the CRM.
+ Increased open rates and conversion rates on Klaviyo.
RESULTS
As a result of our strategy and implementation of digital advertising, content creation, email marketing, and more, we've seen a 232% growth in sales, a 4x return on ad spend, and consistent sales and revenue growth.
We place significant importance on achieving better results month on month, continually pushing our benchmarks to further grow Casual Pro.
Content Creation & Photography
To ensure we have more content for advertising and email marketing, we shot content specifically tailored to our needs and strategy.
