With the increasing competition in the app industry, it is a must for apps' to be unique with their features, but also with their marketing. Even though Founders and Developers build innovative apps, due to the lack in marketing their apps don't reach success or cannot reach the full potential. In this article we've put together 4 Key Ways To Success When Marketing an App.


1) Identify new and right customer touch points

  • Increase frequency of exposure at the awareness and consideration stages.
  • Analyse the persona in detail, as each app's target audience does not carry the same interests and values. They do different things in a day, identify what they do and how to face them.
  • Build recognisable key messages in each activity, from ads to guerrilla marketing activities.

2) Treat your app as a brand

  • In each activity (your start point must be the persona), make sure that the audience has an experience to take home and tell their friends. Building awareness is a must, doing more is where you'll differentiate.
  • Build an identity.
  • Present your values and show how your audience matches them. Communicate the vision of your app.

3) Be a part of users lives

  • The competition among apps are higher than ever. Each day new apps are entering the market. Being downloaded is not enough, users must use your app each day as they and fully understand the value.
  • Having the objective of creating experiences, and believing the social influence of word-of-mouth; building a community of users and users friends will enable growth.

4) Be strategic and creative in your marketing

  • The aim is positive brand recognition. In order to grow & deliver the correct messages through marketing; taking strategic and creative decisions/thinking multi-dimensionally are a must.
  • Differentiate from competitors' marketing activities, try new efforts. You are a new brand and app.

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How to find a top app marketing agency?

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The average screen time is continuously increasing. People are using 6 hours 58 minutes of screen time per day, according to a Global research in 2023. Two main reasons the screen time increases is due to people using more apps, and apps satisfying the needs of people. From Instagram to BeReal, Tinder to Notion, TikTok to Vinted, there is an app to fulfil users needs and wants.

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To stand out from the crowd and competition in the App Industry, it is important to work with a Marketing Agency that will understand your app and its target audience, in order to tailor a successful marketing strategy.

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Retli Group has proven experience in app marketing. Our clients have reached great results with us, from increasing brand awareness to increasing downloads. Some outstanding apps we worked with are Pin Traveler, HBT App and Umity App.

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Dating/Meet-up App Marketing Successful Case Study

Retli Group achieved a great result with Umity App in the UK (meet up/dating app), by reaching a lower CPI rate than Bumble (the second highest ARPU holder among dating apps). Bumble reached a Cost Per Install rate of £3.27 while with Retli Group’s marketing strategy and end-to-end management Umity App reached a Cost Per Install rate of £3.08.

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Working with a top app marketing company

To get the most out of your marketing budget, to receive expert planning and execution of a well-planned marketing strategy, app businesses must work with top marketers. At Retli Group we listen to you and value communication. As a top app marketing company, Retli Group is a great partner for apps.

We are always happy to meet with new apps. Let’s have a chat!