Advertising on London Underground, Buses, Taxis, Sidewalks and Digital Screens are effective ways to target your audience. Companies from all over the world advertise in London in order to promote their brands, products and services.


Out-of-Home in London is an effective way to advertise, as Londoners and millions of tourists socialise and commute each month. These factors make London a great place to build brand awareness, brand recognition and mass reach.



Campaign Planning for Out of Home Advertising in London


It is important to identify and understand who your target persona is and what they do in their daily lives. Identifying the target persona will lead you to choose the correct locations and afterwards the correct key marketing messages that you want to deliver. The channels, locations and messaging are the key elements of a successful Out-of-Home campaign.


One of the most important factors to consider when building a marketing and advertising strategy is to decide how to spend the budget and which channels match your goals. Marketing and advertising costs can add up quickly. This is one of the reasons why companies and marketers must be strategic when building their campaigns.


As an experienced Marketing and Brand Consultancy firm in London, our case studies indicate that a mix of online and offline marketing activities to tap into target audiences' lives increase the frequency of exposure which brings a ‘halo effect’ as a result.



Building Brands Through Out-of-Home Advertising in London


As a public channel, Out-of-Home taps into people's lives and has a trusted place in consumers' minds. Prada to Boss, Tinder to Thursday, British Airways to Easyjet, Coca-Cola to Moju, many sectors and brands have benefited from Out-of-Home advertising in London. All having different goals, they targeted Londoners and international visitors that spreaded the word. In London over 300 languages are spoken and nationalities see it as a home. It's possible to say that London is the capital of the world. According to an article in The New York Times, London is the financial hub of the world and owes its modern-day globalisation to this status. As a centre of the world, London Out-of-Home advertising is a great option for international brands to reach wide and diverse audiences.


With Retli Group’s strategic marketing campaign planning approach it is possible to reach niche audiences through Out-of-Home advertising in London. Marketing Experts and Media Buying Strategists at Retli Group take account of each detail when planning a campaign. Instead of implementing the same plans to every brand, we have a personalised approach and tailor strategies for each brand's marketing goals.


Top 5 considerations for OOH media planning in London:

  • Choose The Right OOH Method
  • Understand Your Audience
  • Choose The Right Location
  • Find the Key Marketing Messages and Call To Actions
  • Catch the interest of Londoners with your Ad Creatives



Out-of-Home (OOH) Marketing Messaging in London


It is important to keep in mind that Out-of-Home (OOH) advertising is different from other marketing channels as each channel has its own characteristics. A messaging, used on another paid media channel might not be a fit for your Out-of-Home advertising campaign in London.

In the recent Out-of-Home campaigns we’ve built, we gave importance that the ads speak with the audience and clearly highlights the uniqueness of the brand, product or service.



Media Buying and Out-of-Home (OOH) Agency in London


Retli Group has long-standing and good relationships with the major offline media owners and London inventory managers.


We offer end-to-end campaign management to help you optimise and exceed your marketing goals. Our team of experts will assist you in planning and executing your campaigns across multiple channels and platforms, ensuring that every pound spent is maximised. Retli Group marketing experts  and media buying strategists take care of your Out-of-Home campaign in London, our deliverables include but are not limited to: planning, creative production, buying and execution, optimisation, and reporting.


This article has been written for brands looking to advertise in London. Retli Group’s expertise and partnerships cover nationwide Out-Of-Home campaign management.


Looking to build your first or next Out-Of-Home campaign in London? Let's have a chat!




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