At RETLI GROUP, we are dedicated to delivering innovative and results-driven digital campaigns for our clients, and the recent launch of Patta’s AW24 Drop 1 at Coton Bleu was no exception. As Coton Bleu Store’s trusted digital marketing agency, we worked carefully to ensure this launch resonated with their audience and reached the goals we set.
Here’s a closer look at how we executed the launch campaign that captured audience interest, maximised engagement, and delivered results.
Meta Ads: Crafting Winning Creatives
One of the first things we started to work on was crafting and executing high-impact Meta Ads. Utilising the studio shoots, product shoots and lookbook photos provided by Patta, our team at RETLI GROUP carefully edited and designed visuals that aligned perfectly with our objectives, the brand's unique streetwear identity and Coton Bleu’s branding. We wanted to ensure that the creatives were strong and differentiative to compete with other leading streetwear brands, as we clearly knew who we were competing with, and the best ways to differentiate.
Something important to note was that, while we were competing with other streetwear giants, we were also competing with other retailers selling Patta. This is why we set the demographics of the target audience for these advertisement campaigns precisely.
“Creating outstanding creatives is just one step of a winning ad campaign.”
We ensured the creatives, messaging, and objectives were perfectly aligned with Coton Bleu’s and Patta’s audience, and with our carefully built strategies. With our proven approach to creating winning ads, we set the campaign for a successful launch, leveraging our expertise in Meta Ad strategy and eCommerce to drive conversions.
Email Campaign: Driving Clicks with Targeted Communication
Alongside the ads, we launched a focused email campaign to engage Coton Bleu's community, customers and subscribers. Our team developed a carefully curated email that not only announced the Patta AW24 Drop 1, but also connected with the audience on a personal level.
Through engaging content and visually striking imagery, we ensured that the email was not only informative, but also visually appealing to create excitement, drive clicks and invite the audience to explore the collection. This tone and marketing approach helped us achieve a successful Open Rate and Click-through rate (CTR). Keeping the values of the audience and the preferences of the Coton Bleu community at the core of our approach, we drove traffic directly to the eCommerce store.
Landing Pages & SEO: Optimised for Impact
As digital marketing specialists, we know that great campaigns must be supported by a well-designed landing page and effective SEO. For launching Patta AW24 Drop 1 at Coton Bleu Store, our team created a visually captivating landing page that showcased the collection to drive interest.
Moreover, we applied strategic SEO (search engine optimisation) best practices to make sure the collection could be easily discovered by potential customers searching online. From targeted keywords to technical optimisations, our efforts helped Coton Bleu rank higher and drive organic traffic to the website.
Expanding Reach: Additional Channels and Launch Party
We don’t just stop at the basics, at RETLI GROUP our goal is to make our clients get the most from our knowledge and expertise. This is why, in every work we do we always provide our clients with new ideas, additional suggestions, and identify areas for improvement. To ensure that Coton Bleu’s Patta AW24 launch reached its maximum potential, we provided strategic suggestions to increase performance in digital channels, such as social media.
Our team also developed an additional Meta Ads campaign to invite streetwear enthusiasts and build excitement for the in-store Launch Party at Coton Bleu’s physical shop in Brussels.
As shared by the Coton Bleu team, the Patta Launch party was a fantastic success, drawing in a great crowd with high engagement and interest. It was a testament to how well digital efforts can blend with in-store experiences to create memorable brand and community experiences. For fashion brands in the streetwear space, it's crucial to build brand experiences that go beyond expectations and foster a sense of community, which leads to brand loyalty as a result.
Patta at Coton Bleu Store - Digital Marketing Success
At RETLI GROUP, we’re proud of the work we did to help Coton Bleu successfully launch Patta as a new brand and also the Patta AW24 collection. From Meta Ads and email campaigns to eCommerce and event promotion, every activity was built with dedication and purpose. We’re excited to continue delivering creative digital solutions that help our clients connect with their audience in meaningful and results-oriented ways.
If you’d like to learn how we can support your brand’s growth, or are keen on discovering our services, we are more than happy to chat! Feel free to send us an email or simply fill out the contact form below.
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