Threads is a new app, created by Meta to rival Twitter. With similarities and differences, the main idea of the app is to create text-based conversations and posts.

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Is Threads here to Lead or to be a Follower? Is Threads here to remain or leave? While the UX and features will be important factors in defining this, their marketing efforts will be a strong indicator too.

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Will Threads trust in their Instagram/Facebook user base or build a dedicated marketing to bring and acquire users? We’ll see soon. How Twitter will take action is something to keep an eye on.

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Twitter is in the key position here. With their marketing action, Twitter can contribute to the awareness of Threads, and lead people to download, check what Threads offer. Or they’ll not go in to direct competition, while they can focus on improving UX and listening to their users, in order to improve the Twitter experience.

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Also Meta can twist the game completely by treating Threads as a brand new app, and focusing on their marketing to highlight why people need Threads, rather than trusting in their user-base.

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After the launch of Threads, many questions has been asked to Google and ChatGBT. Here are our thoughts on popular questions and topics about Threads.

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Is Threads a new Social Media Channel?

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Threads is a new app and social media channel launched by Meta. Threads, is set to rival Twitter, where users can post text-based posts that other users can comment, share and like.

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With the simple way of creating an account on Threads (just by entering your details of your Instagram account), Threads has reached millions of users in just a few hours after launch.

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How to Market on Threads App?

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Companies and Marketing Agencies have alread started to create their accounts on Threads, ad apply similar strategies and content creation they do on Twitter and Instagram. Until Business Tools become available for brands and the algorithm dynamics are perceived brands’ should post consistently.

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As in every marketing action, it is important to adapt to marketing on Threads as soon as possible.

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Business Tools on Threads

Meta Ads (Facebook and Instagram Ads) has been one of the most popular and essential digital advertising channels when it comes to paid social media marketing. It is for sure that Threads will be available for Marketers as a placement option in Ads Manager at one point. Even though there hasn’t been any information about monetization or ads on Thread’s  yet, Meta’s approach in offering advertisement features is well known.

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With the increase and importance of big data and the tracking user beahviour online, Meta Ads have become a crucial tool for marketers aiming to reach their online target audience more effectively. With the launch of Threads, it is likely that they have prepared for integrating Threads into their planning for Meta for Business in the future.

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Is Threads better than Twitter?

It’s early to say if Twitter or Threads is better. Both of them are offering similar features. However, not being able to search conversations and popular topics looks as a drawback for Threads. On the other hand, Threads having a higher character limit is an advantage.

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Did Threads do any Marketing?

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In our opinion Threads should be treated as a brand new app, and Meta should not trust in the user-base and awareness of Instagram.

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As experienced marketers with proven track record in app marketing, we know that getting downloads is easier than converting downloads into users. Meta shouldn't see Instagram users as Threads users. They should have a dedicated team looking into marketing Threads and being ahead of the strong competition they’ve entered with Twitter.